image sourced from Slake Cider
Press Release
McMinnville, OR. — A decade after launching Carlton Cyderworks, the Bailey family is proud to announce a complete and total rebrand of the business. The award-winning cidery will now operate as Slake Cider, and features a new logo and new labels for all packaged products. This new look celebrates 10 years of innovative cider making while embracing the old world traditions that originally inspired the family to make cider.
“We’ve been making and selling cider for over 10 years, watching as the cider market has grown and developed in ways that most never expected. We are always adapting to this changing market, while still maintaining our cider-making standards and our vision of what cider should be here in the Pacific NW,” said cider maker and owner Keenan Bailey. "During this decade, Carlton Cyderworks also has grown and developed in ways that we did not expect. While we do have a small orchard in Carlton, our production has always been in McMinnville. Our tap room, Slake House, which features all our ciders in bottle and draft, and other local beer and wine options, is also located in McMinnville. In the future, we see amazing potential for growth at our 15 acre orchard near Dundee, where we can focus on making the highest quality traditional ciders.”
To keep up with the incredible growth of the cider market in the NW, the Bailey’s and other partners decided a rebrand would be the best option.
“We love the town of Carlton, and my family and I continue to live just outside town,” said Bailey, “but as we’ve grown, we’ve expanded throughout Yamhill County. We also wanted our brand to connect with people, no matter where they live or come from. So with that in mind, and after a lot of deliberation, we’ve decided to rebrand as Slake Cider. We have some great memories with Carlton Cyderworks, but we’re confident about the future of Slake Cider, and are incredibly excited to showcase our cider throughout this coming year.”
The Slake Cider logo conveys the focus on orchard based cider and traditional cider making. “Slake Your Thirst,” the previous slogan, will remain, and continues to express the company’s view of cider - an approachable thirst-quenching beverage.
The first products released will feature a dry NW style cider, a medium-sweet cider from the same blend, an English-style cider, and a seasonal pomegranate cider.
“We greatly appreciate everyone who has supported the Carlton Cyderworks brand throughout the last decade,” Bailey said, “and we look forward to sharing a pint of Slake Cider with you in the future.”
ABOUT SLAKE CIDER
Established by the Bailey family in 2009, Slake Cider is an award-winning cidery that creates the finest cider and perry in the heart of Oregon’s wine country. The company farms over 15 acres of traditional cider apples and pears at multiple locations throughout Yamhill County. More information can be found at www.slakecider.com
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